Blockchain technology

Mass integration of cryptocurrencies and blockchain technologies

One of Volodymyr Nosov’s key goals is to drive the mass adoption of cryptocurrencies by businesses and economic institutions. It’s no surprise that many W Group initiatives are focused on making the world of crypto more accessible, understandable, and practical for a broad range of participants.
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Education, Innovation, and Real-World Applications

Public and specialist education in cryptocurrency and blockchain technology are key drivers behind many WhiteBIT initiatives. These projects are often carried out in collaboration with government institutions, international partners, and leading schools and universities.
Under Volodymyr Nosov’s leadership, several pioneering educational programs have been launched:
  • Master's Program “Blockchain Technologies” – Developed by the National University of “Kyiv-Mohyla Academy” with the assistance of WhiteBIT experts, this is the first master’s program of its kind in Ukraine and Eastern Europe. Graduates receive tokenized certificates issued on the Whitechain blockchain.
  • “ВуНі” – The world’s first entertainment and educational show about cryptocurrency, hosted on YouTube. Featuring musicians, athletes, television presenters, and other celebrities, the show makes blockchain and crypto concepts engaging and easy to understand for a wide audience.

Supporting Innovation and Development

Grant programs and funding initiatives launched under Nosov’s direction empower individuals, startups, and companies to develop blockchain-based solutions across diverse sectors.
  • The Whitechain Ecosystem Grants program provides financial support for developers, designers, and researchers creating new technologies in areas such as payment systems, data storage, real estate, and telecommunications. The initiative also supports sports and esports innovation, promoting projects in fan engagement, loyalty systems, SportFi, DeFi, and NFTs.

Driving Real-World Blockchain Adoption

WhiteBIT’s mission extends beyond education and grants — it actively builds practical blockchain solutions that connect digital innovation with everyday life.
  • Whitepay – A cryptocurrency payment solution for businesses and charities, enabling crypto payments for travel, hotels, event tickets, and more. Whitepay also made it possible to purchase crypto tickets for home matches of the Ukrainian National football team and Metalist 1925.
  • Cryptocurrency and Retail – In partnership with Ukraine’s National Football Team and ATB, the country’s largest supermarket chain, WhiteBIT helped introduce millions of Ukrainians to the world of cryptocurrencies through a joint fan and customer engagement campaign.
  • Cryptocurrency and Sports – WhiteBIT partners with major clubs, including Juventus, and Ukraine’s national football team, as well as the sports crypto platform Blocksport, to develop new fan experiences — from NFT collectibles and crypto ticketing to educational projects about blockchain in sports.
  • Blockchain and Esports – Partnering with FACEIT, the world’s largest esports tournament platform, WhiteBIT opens the door to the crypto economy for millions of gamers, making digital assets more accessible and engaging.